Myriad Women’s Health

Two companies, with very different cultures, histories and locations, merged to create a single new brand in the women’s health category. With a hand-picked team of all women strategists and creatives “we create(d) human understanding,” their new brand promise that became the foundation of “delivering transformative genetic insights. Human. Understanding. With you every step of the way.”

(in collaboration with Shion Studio and Blue Sky Effect)