I am a proud graduate of Vassar College, once a seven sister, a bastion of liberal arts and equality. I also have an MBA from NYU’s Stern School of Business. 

I’m now a wine country denizen who’s lived in New York City, Los Angeles, and most recently, San Francisco.

By profession, I am an empathetic and insights-driven strategist, with over 30 years of experience inside agencies and brands, and as a branding consultant for the last several years. I have worked with multiple clients, (individual and organizations, start-ups and large enterprises, and everything in between.) I have enjoyed helping each of them discover their purpose and brand essence, articulate their values, position their brand, define their value proposition, and tell their authentic story in a way that resonates widely with their particular and unique target audiences. I’m particularly proud of the many brand stories, brand narratives, abouts, bios, vision and mission statements I’ve helped craft and create. 

By heart and soul, I am a writer and storyteller who loves the written word and comes alive voicing the spoken word in all its forms: conversations, poetry slams, open mics, speaking gigs, writing groups, story sharing, getting lost and finding connection in the world of words and the passionate and talented people sharing their unique and authentic voice. Whether you call me a spoken word poet, a performance poet, a brand poet, a creator, or a storyteller, you’ll delight in the journey of my particular brand of creative, insightful, and lyrical writing about brands, experiences, people of all kinds, and the world at large.

These two aspects of my personality have now come together to form THE Lisa Clapper: wordsmith, spoken word poet, author, brand poet, and overall yay person.

I enjoy the following: meeting new people, discovering their stories, and when I am invited to, helping them tell their stories in a highly experiential, elevating, and “yay”ful way. 

Over the last few years, I spread my wings to achieve the following: being published in an anthology with fellow writers and women Leaders (The Great LeadHERship Awakening), participating in poetry slams and spoken words, facilitating culture, brand, and creative workshops and creating a course that helps people (particularly women and non-binary folks)  embrace, get in touch with, embody, fully become, and voice their true selves. Every day, I continue to learn and explore undiscovered aspects of my writerly self and humanness. As we speak, I’m probably working on my next idea or coming to a city near you for a speaking engagement, taking yay on the road, or performing at an open mic. And if I’m not having a deep conversation or listening to live music, I’m most definitely writing a poem or out in the field making a video that’s a poem.

I also launched a collective called The Yay Collective, to honor and showcase the wonderful people who came into my orbit to help me become THE Lisa Clapper. I love to connect people and share their talents, expertise, and radness with the world and am particularly drawn to people helping us navigate this world with compassion, openness, heart-centered humanity, and joy. 

All of these micro journeys, microphones, leaps of faith, forays outside my comfort zone, and enriching experiences have converged, so here I am: THE Lisa Clapper, brand strategist slash poet, teacher, speaker, educator, storyteller, positive force, and published author. If you have a story to tell and are wondering how to tell that story in a way that reflects and expresses the true you, whether you’re an organization or an entrepreneur, I hope you will connect with me so we can both find your yay together and tell it to the world.

You can connect with me on LinkedIn. Discover some of my spoken poetry on Instagram. Check out the Yay Collective here. Drop me a note on lisa@thelisaclapper.com. Grab some time on my calendar (virtual or in person).

Share your voice. Be your authentic self. Feel your power. Feel your yay. Let me tell your story. Let me help you find your yay. 

Yayfully yours,

The Lisa Clapper

Photo credits: Simone Dib, Laurie Bishop (Become Studios)